Simple gesture, big impact

Aww that was sweet! I'm sure the unexpected gesture left a really big impact to the passengers. 


*Source: Spanair

Drive By Photography

As I was browsing through some travel blogs, I stumbled upon Drive By Photography, a blog which features shots taken while inside a vehicle. I was easily amused with the lovely photos and so I decided to contribute my own 'drive by' shot. Btw, thanks to Gizelle for the nice post.

This photo was taken back in January last year when our company went to Coron. Coron was such a paradise that even after a year and by just looking at the pictures I'm planning to come back there this time around with my family. 

Welcome 2011!

As the new year unfolds, hope that new and great things will evolve. Cheers to new beginnings, love, friendships, carreer, happiness and all that matters.

Happy New Year everybody! (*Photo not mine, I just googled it.)

High times

Here are some photos that I took at the Hot Air Balloon Festival last February in Clarkfield. The event was fun and a nice bonding time for our family. We didn't get to see the hot air balloons though since we came in late.

Merry Christmas Darling

Are you done with your holiday shopping? Well, you should be 'cause it's now time to open the presents...Merry Christmas everyone!

Here we go again

Christmas is my most favorite time of the year. Every year I always look forward to it but lately I'm kind of feeling low. With so much going on in the past weeks, I can't help but feel tired and it dampens my holiday spirit! And lately at work, I feel like my brain is not working properly. (So much for holiday mood swings!)

On a positive note, I'm proud to announce that my driving skills and mileage have greatly improved. Yey! If before I drive like a grandma, I now drive like a confident woman (not arrogant, just confident) who isn't intimidated by nasty male drivers.

Another thing, I'm quite excited for January as our company is going to a quick vacay trip in Camiguin! Can't wait to go swimming even if its a little freezing in January.

(Photo from Google Images)

 

Why fix if it isn't broken?

DOT's new branding for the country's tourism industry 

The old one: the tried and tested Wow Philippines

The new campaign for the country's tourism branding is stirring a lot of reactions. A lot of negative reactions.


I'm not pretending to be an expert here, but as a full-time copywriter whose everyday job is to create catchy and compelling slogans and copies, I personally think that the campaign definitely lacks the oomph factor.


First of all, I don't think that there's a need to change the 'Wow Philippines' campaign as it is already okay. It may not be the best, but at least it has the wow factor and it perfectly delivers the message across. 

Second of all, if you're going to replace something that is already good, might as well replace it with something that is exceptionally good. If you can't, then at least try with something that is equally nice. 

And last of all, I disagree with the inclusion of the Tarsier in the new logo. Yes, we Filipinos are definitely proud of these cute little primates that are found only in the Philippines, but including it to our country's international branding might only lead to mockery. I'm pretty sure that the intention was good, but is it not that foreign racists call our race as brown monkeys? (Just saying..)

I believe that whoever created/promoted this idea of changing the country's branding can still come up with much better and more creative concepts. They can ask for some tips from our neighbor countries who are definitely way ahead than us. 

The government says that they are lacking in funds. Then instead of wasting so much money in creating a new one why not just enhance the existing one?